ForLives

Unit economics · TikTok Shop

Profitability calculator

Official FBT fees from the EU rate card (10/06/2026). Enter dimensions and weight and the size tier is detected automatically.

Margin / unit—

On net revenue—

—

1Price and cost

Retail price incl. VAT

€

VAT

Product cost

€

Excl. VAT, ex-factory

Transport to the warehouse

€

What it costs you to get each unit from the factory to the warehouse (freight and duties)

Average discount applied

Seller coupons and promos. Reduces the commission base.

2Shipping

Who prepares and ships your orders?

FBT service

TikTok stores, prepares and ships your orders. What is FBT (official guide)

Destination

Length

Width

Height

Gross weight

Days in warehouse

Average time each unit spends in the TikTok warehouse before being sold

3Commissions and traffic

TikTok commission

9% standard · 7% electronics and beauty · 4% for the first 60 days if you are a new seller

Creator commission

The one you offer in the affiliate plan

Advertising

Spend

4Returns and target

Return rate

Target margin

Advanced settings

Units per parcel

Other costs / unit

€

The fulfilment fee is per unit; shipping is per parcel.

Agency fee

Returns at your expense

Shipping paid by the buyer

€

Added to the TikTok commission base. Applies to orders under €20 on Standard; leave it at 0 if that is not your case.

FBT returns service contracted (+€1.92 per unit processed)

Net margin / unit—After returns

Margin on net revenue——

ROI on cost——

Break-even—Minimum retail price at 0 margin

Recommended price for TikTok ShopTo reach your target margin

——

Where each euro of the retail price goes

Profit and loss per unit

FBT Standard or Value+: which suits you best

If you move the price

Retail price	Margin €	Margin %

If you move the creator commission

Commission	Margin €	Margin %

All your products

One row per product. Fill in price, costs and commissions and you will see the margin of each one. In "Shipping" enter the total logistics cost per unit (preparation, shipping and storage).

VAT

Product	Retail price €	Cost €	Transp. €	Shipping €	TikTok %	Affiliates %	Agency %	Ads %	Returns %	Units/month	Margin / unit	Margin %	Margin / month
Total										—	—	—	—

Retail price incl. VAT; everything else excl. VAT. Commissions and advertising are calculated on the retail price. The margin already deducts returns: on each returned unit you lose the advertising, the shipping, the transport, 30% of the product cost and €3.30 of return shipping (domestic FBT fee excl. VAT). Products added from "Per product" keep their own return cost.

Fixed costs of the business

Monthly fixed costs

€

Team, tools, fixed agency fee…

Monthly margin of all products——

Result after fixed costs——

Units/month to cover fixed costs——

Where the fees come from

What is Fulfilled by TikTok (FBT) · TikTok Shop Academy
Official FBT fees (current document) · TikTok Shop Academy
TikTok Shop commission fee by product category · TikTok Shop Academy
Platform commission fee (how it is calculated) · TikTok Shop Academy

FBT rate card loaded · excl. VAT

Tier	Max. L×W×H	Weight	Fulfilment	Dom. Std.	Dom. Value+	EU Std.	EU Value+

If any dimension or the weight exceeds the threshold of a tier, the item moves to the next one. Storage by age bracket: €0.58 (0–30 d) · €0.85 (31–90 d) · €1.06 (91–120 d) · €1.33 (+120 d) per m³ per day. The fulfilment fee includes standard packaging material. For each return it is assumed that 70% of units can be resold. Return fees (€3.99 domestic, €9.99 intra-EU and €1.92 processing) are shown VAT-inclusive on the official card; here they are converted to net because they are deductible. Fees for inbound issues, relabelling, kitting and inventory removal are not included. Always check the current fees in your Seller Center before setting prices.

ForLives · TikTok Shop agency · forliveshopping.es